Bar Sip is a self-initiated concept project. I created a fictional all-day bar in Berlin built around a simple idea: a relaxed space for sharing small plates, having a drink and spending time with friends, while also feeling welcoming enough to visit alone.
The brand is designed for an audience in their mid-twenties to forties who value good food, natural wine and a considered atmosphere. From the visual identity to the tone of communication, every element is designed to reflect the calm, cosy character of the space, with French jazz and soulful R&B setting the mood.
I developed the brand from scratch, including the concept, positioning, visual identity and brand applications. The logo combines a hand-drawn wordmark with a wire-chair symbol. The project includes animated Instagram content for a job opening, seasonal menu and merch drop, as well as the physical menu and a series of posters.
The project demonstrates how I approach a brand as a complete experience, connecting strategy, visual communication and content across both digital and physical touchpoints.