Frank was a well-known café in Berlin from the team behind Bar & Restaurant Kink, set in the same building: a plant-filled, design-focused space for high-quality food and drinks.
I created the concept that turned a regular café into a destination with its own identity and a steady queue of guests. The idea: build the whole café around French toast, with a menu of sweet and savoury options, a concept that was new to Berlin at the time. It became hugely popular and built a loyal base of returning guests.
I carried the concept through every touchpoint, from identity and menu design to social media, photography, content and copywriting, so what guests saw online matched what they found inside.