Gorilla Bäckerei is an artisanal bakery in Berlin that makes everything in-house, from sourdough to handcrafted pastries.
For over three years I shaped its brand presence, with one goal: to mirror the in-store café experience, online and in print. I ran the full creative process, from photography and content production to copywriting, visual design, menus and packaging, so the bakery felt the same on Instagram, at the counter and on the box.
During the two and a half years I managed its Instagram, the following grew from around 12,000 to 17,000. Guests engaged with the online content, asking in store about new products and specials in the days after each post. The work included seasonal campaigns such as the Valentine bread special, the menus and the Panettone packaging.
GORILLA-BAECKEREI.DE