Fjord Coffee is a Berlin-based roastery, founded in 2016, balancing high-quality coffee with sustainable production in close partnership with growers and producers.
The challenge: make the coffee subscription easier to understand and easier to buy. I restructured the subscription page so options, pricing and information read clearly and the path from discovery to checkout is short, and developed ways to promote it across the website and social media.
The decisions were guided by AI-assisted UX/UI research, using user insights to shape both the site structure and the purchasing experience.
FJORD-COFFEE.DE