Fjord Coffee is a Berlin-based coffee roastery founded in 2016, focused on balancing high-quality coffee with sustainable production and working closely with some of the world's best growers and producers.
I worked with Fjord on their coffee subscription model, making the purchase process easier and more intuitive. This meant restructuring the subscription page so the options, pricing and information read more clearly, and building a smoother path from discovering the subscription to buying it — plus new ways to promote it across the site and social media.
The changes were guided by AI-assisted UX/UI research, gathering and analysing user insights to inform both the site structure and the purchasing experience.